Nancy Tunick co-founded GrassRoots Promotion in 1996 with Teresa Johnston-Chance and serves as co-owner and managing partner where she presently consults artists and record label clients and manages a select artist roster while directing GrassRoots Promotion’s operations. Nancy also served as Vice-President of Promotion at Warner Bros. Records Nashville where she celebrated Big & Rich’s first #1 single in 2006, the most played single of the year with James Otto in 2008 and was part of the team that helped transition Blake Shelton from country artist to cultural icon. Prior to that she was Vice-President of Promotion at VFR Records where her team made history by taking Mark McGuinn’s debut single into the Top 10 of Billboard’s Country chart, making it the highest debut from an independent country artist in three decades, and earlier she catapulted her promotion career as National Promotion Director at Asylum Records, working with artists as diverse as George Jones, Emmylou Harris and Bryan White. She was named by Music Row Magazine as the Best Independent Record Promoter for 2004 after she developed and implemented the strategy behind the radio success of Randy Travis’ “Three Wooden Crosses” which resulted in the first #1 Country single for a Christian song in the history of Billboard magazine.
More recently, GrassRoots Promotion won Independent Promotion Company of the Year at CRS in 2015, 2017 and 2019 as presented by the CRB and Country Aircheck (companies are only eligible to win every other year) and had the most played single of the year on the Music Row BreakOut Chart in 2016 and 2017.
Tunick began her music career after college as an on-air personality and music director in various formats of radio that included Urban, Classical, Jazz and Country. She currently serves as a Mentor at the Nashville Entrepreneur Center, on the St. Jude Country Cares Advisory Board and has previously consulted Hear The Music Live, a national non-profit that provides concert going experiences to children in residential foster care homes and orphanages and served on the board of the Make-A-Wish Foundation of Middle TN. Nancy is also the Rabbi at Temple B’nai Israel in Florence, AL and is a cantorial singer, composer and motivational speaker.